Seems like it is an actual THING to make a living as an “influencer,” and while I had read a couple of stories about the risks and rewards of this way of life (!), reading about Kimberly Belle’s female protagonist, a young woman named Alex, really made it all seem real/possible. Alex and her husband have a nice life, which starts getting even nicer as Alex’s online posts start to become wildly popular and she starts raking in the money and perks that come along with that kind of success. Alex hires an assistant to help her and things go smoothly until a controversy erupts over a post that goes viral – and not in the good way! 
Alex reaches out to her assistant AC, but the young woman who helped her hold everything together has disappeared, along with Alex’s secrets. It’s a twisty cautionary tale, and a fun read. Thanks to Harlequin/Park Row and NetGalley for providing a copy of The Personal Assistant in exchange for this honest review. Four stars.